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# How to Create Funnel Chart in Tableau
- URL: https://www.vizney.com/funnel-chart-in-tableau/
- Published: 2025-03-07T14:00:00.000Z
- Updated: 2026-04-05T02:27:28.000Z
- Description: A guide on how to create a funnel chart, which is useful for visualizing step-by-step reductions in a process.
- Author: Yehwan Hwang
- Tags: Chart Guide

**Funnel chart** is a visually intuitive way to display data that progresses through stages, often used in **sales** and **marketing** analytics. Unlike traditional charts that display values from a zero baseline, funnel charts extend values symmetrically on both sides, making it harder to gauge exact magnitudes. Therefore, it's essential to incorporate labels or additional grid charts to provide clear value representation.

In this guide, we’ll explore two methods for creating a funnel chart using sample advertising data:

![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/2025/03/sample.png)

- A basic funnel chart using bar charts.
- An advanced funnel chart using area charts to achieve a true funnel shape.

### **Step-by-Step: Basic Funnel Chart**

1. Drag the **Stage** field to the **Rows** shelf and create a calculated field with a constant value of 1\. Place this field on the **Rows** shelf and set its axis to range from 0 to 1, ensuring a full-height representation. Add the **Value** field to the **Size** shelf.

![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/2025/03/Size.png)

![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/2025/03/Edit-Axis.png)

1. Adjust the formatting and labels to enhance readability. Adding percentage labels helps users understand the proportions.

![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/2025/03/Lable.png)

1. Finalize the chart.

![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/2025/03/Result--bar-.png)

### **Step-by-Step: Advanced Funnel Chart**

1. When using area charts to create a funnel shape, a challenge arises: it’s difficult to differentiate between stages.

![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/2025/03/Merge.png)

To overcome this, we need to create separate measures for each stage transition using an **IF** statement.

![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/2025/03/A.png)

![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/2025/03/B.png)

![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/2025/03/C.png)

1. Use the calculated fields to build an area chart and disable mark stacking.

![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/2025/03/Measure-Values.png)

![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/2025/03/Stack-Marks-Off.png)

1. Add the **Measure Names** field to the **Color** shelf and set transparency to 100%.

![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/2025/03/Color.png)

1. Duplicate the measure values in the **Columns** shelf by holding **Ctrl** and dragging.

![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/2025/03/Copy.png)

1. Reverse the axis of the left-side measure.

![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/2025/03/Reversed.png)

1. Add labels using the **Stage** and **Value** fields instead of **Measure Names** and **Measure Values**. Adding invisible reference lines on both sides can improve label alignment.

![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/2025/03/Lable--Reference-Line.png)

1. Finalize the chart.

![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/2025/03/Result--area-.png)

You can download the Tableau file below for more details.

[Funnel Chart in TableauFunnel Chart in Tableau.twbx36 KBdownload-circle](https://www.vizney.com/content/files/2025/03/Funnel-Chart-in-Tableau.twbx "Download")