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# The Most Valuable Brand Shuffle (2022–2026)
- URL: https://www.vizney.com/the-most-valuable-brand-shuffle-2022-2026/
- Published: 2026-02-13T10:13:03.000Z
- Updated: 2026-04-05T02:05:20.000Z
- Author: Yehwan Hwang
- Tags: News, Gallery

Based on the 'Global 500 2026' report published by Brand Finance, we visualized the ranking evolution of the world's top 10 most valuable brands over the past 5 years (2022–2026).

**1\. Apple Maintains Top Spot** Apple has consistently maintained the No. 1 position in brand value for five consecutive years, from 2022 to 2026.

**2\. Rise of Microsoft and NVIDIA** Microsoft climbed from 4th place in 2022 to 2nd place in 2026\. NVIDIA entered the top tier at 5th place in 2026, recording the most significant rise in the rankings.

**3\. Amazon's Decline** Amazon, which ranked 2nd in 2022, dropped to 3rd in 2023 and has remained in 4th place through 2026.

**4\. Other Notable Movements** Google held the 3rd position in 2026\. TikTok ranked 6th, while Facebook stood at 9th. The State Grid Corporation of China (SGCC) rounded out the list at 10th place.

### Source

[BrandirectoryThe World’s Largest Brand Value Database![](https://kr.vizney.com/content/images/icon/favicon-26.ico)![](https://kr.vizney.com/content/images/thumbnail/hero-global-2021.jpg)](https://brandirectory.com/reports/global/2026?ref=vizney.com)

### Used Tips & Tricks

[How to Create Bump Chart in TableauBump Chart is an intuitive visualization method that displays changes in ranking over time. It is highly effective for understanding relative ranking competition and trends between categories, rather than changes in absolute values. When creating a bump chart in Tableau, keep these core principles in mind: \* Apply Rank Calculation Since![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/icon/vizney_icon_b_v2-11.png)VizneyYehwan Hwang![](https://storage.ghost.io/c/6a/50/6a50f03c-1922-4e90-bf18-c5abd0f819d4/content/images/thumbnail/Cover.png)](https://www.vizney.com/bump-chart-in-tableau/)