The Top 10% of Users Produce 73% of All Comments
Naver news comment activity is far more concentrated than it appears. According to a 2020 SBS analysis, the top 10% of users produced 73% of all comments, and the top 1% accounted for 25%. Most users contributed very little, resulting in a structure where a small group drives the majority of visible activity. This imbalance highlights the risk of a few voices appearing as the dominant public opinion, underscoring the need for caution when interpreting comment-based sentiment.
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[사실은] ‘0.03%가 30% 차지’…포털 뉴스 댓글은 여론인가?
사람들의 마음을 읽는 건, 정치인의 오랜 관심사였다. 민심을 읽어야 민심에 대응할 수 있고, 민심을 얻을 수 있기 때문이다. 하지만 민심을 알기는 쉽지 않다.
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